Strong customer relationships are at the heart of all great and growing brands. Yet, it’s increasingly challenging for today’s marketers to meet customer expectations —making personalization critical to beating out the competition and driving efficient business outcomes.
According to Twilio Segment’s The State of Personalization 2022 report, nearly half (49%) of consumers say they will likely become a repeat buyer after a personalized retail shopping experience.
Delivering unique experiences based on each customer’s wants and needs requires a data-first approach. Marketers who can achieve a complete view of their customers and orchestrate personalized journeys in real-time are the ones who will ultimately attain long-term customer loyalty and avoid rising customer acquisition costs.
In this webinar, Twilio Segment’s Sr. Product Marketing Manager will share how the company is making this ideal state a reality for marketing teams across industries. You’ll learn:
- The latest data trends in personalization, first-party data, and consumer loyalty
- Why establishing a modern customer data foundation is the key to delivering unified, personalized customer experiences at scale
- How leading consumer brands are building personalized experiences to drive results across the customer journey—from acquisition and conversion to retention and loyalty