Since TSIA started its XaaS Channel Optimization research efforts in the spring of 2019, TSIA has been on a quest to find the “North Star” of partner ecosystem practices for XaaS. Many companies are trying various approaches to building out ecosystems, estimating multipliers to depict their ecosystem’s network effect, launching marketplaces, and putting in place new partner programs, incentives, and enablement.
But what is really working? What are the building blocks necessary for success in XaaS partnerships? What are the practices that are delivering business results, i.e., healthy and profitable XaaS revenue growth with and through partners? Which companies are the pacesetters that are making substantial progress in XaaS by leveraging their partners as an accelerator and what are they doing?
Join Anne McClelland and Jared Raftery in this 45-minute discussion about the sequential building blocks to success in XaaS partnerships, hear about exemplars in technology industry partnerships as we explore best practices in the XaaS ecosystem partner channel.
In this webinar you will learn about:
- The Five XaaS Channel Temptations and what to do about them.
- The TSIA XaaS Growth Multiplier and why it is key to constructing a sound XaaS ecosystem.
- Some exemplars in the partner channel ecosystem in XaaS today.
VP, XaaS Channel Optimization Research, TSIA
Director, XaaS Channel Optimization Research, TSIA