14 Tenets of Customer Success Part 2 of 5
"Tenets" (or guiding principles) Four to Six of customer success are described and explained. These are "The CSM [...]
Customer Segments & Value Propositions
An overview of what customer segmentation and value propositions are, and a discussion on how they relate to [...]
How Businesses Work: Capabilities
An explanation for what is meant by the term "business capability" and a discussion about how the concept [...]
Sources for Researching Customer Information
An overview of the different sources of customer-related information that are generally available for customer success managemers to [...]
The Customer Research Checklist Tool Part One
First of four parts of a discussion about how to use the Customer Research Checklist Tool as a [...]
The Customer Research Checklist Tool Part Two
Second of four parts of a discussion about how to use the Customer Research Checklist Tool as a [...]
The Customer Research Checklist Tool Part Three
Third of four parts of a discussion about how to use the Customer Research Checklist Tool as a [...]
Evaluating Our Customer’s Business Needs
A conversation with Kristi Faltorusso. Kristi is VP of Customer Success at BetterCloud, with over 15 years of experience as [...]