Should the AM also be the CSM?
A discussion about the similarities and differences between account managers and customer success managers, and the difficulties of expecting AMs [...]
Tenet Ten: The CSM is a Planner and a Project Manager
A discussion on the tenth of fourteen tenets (or principles) of customer success management, as laid down in Chapter One [...]
Tenet Nine: The CSM is an Influencer and an Enabler
A discussion on the ninth of fourteen tenets (or principles) of customer success management, as laid down in Chapter One [...]
